Round-up of Wednesday's ProTips - February

ProTip #1

New Squarespace Feature

Did you know that Squarespace just came out with a new feature that allows you to click a button to make sure Google doesn't "index" aka "display" a certain page on your website.

Let's say you have a page that really isn't intended for the general public - and you don't want the page showing up in Google search results if someone were to search for it. All you have to do now is click one button instead of adding code!

Here's how to do it:

  1. Go to your page settings (gear icon for the specific page),

  2. Click on the SEO tab,

  3. Click on "Hide this page from search engine results" at the bottom of that tab. Wah-la! Done!

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ProTip #2

Is Your Website Content Telling A Story?

Claire at CL Content Marketing gave us some tips on how to come up with a story for your website.

Answer These Questions to Find Your Story:

  • Why did you start your business?

  • What’s your background?

  • What problem does your product or service solve?

  • How do you help people?

  • What motivates you to keep going?

Other Tips While Crafting Your Story:

  • Write your answers as though you’re talking to your ideal customer.

  • Use a tone you want to convey (warm, fun, educational, etc.).

  • Think about how your audience will feel.

  • Don’t be afraid to be personal but don’t feel like you have to overshare.

Read more about Using Your Brands Story on Your Website here!


ProTip #3

Batching

Raise your hand if time management is a struggle for you.🙋🏽‍♀️🙋🏽‍♀️

I promise you aren't alone! Time management is something I struggle with often. I know procrastination well and I find my motivation to get stuff done comes at the last hour before my deadline.

Have you heard of "batching?" Batching has been a LIFE SAVER for me and my business. If you haven't heard of batching before, it's the practice of setting aside a block of time to get a specific task done all at once (with no distractions!). For example, you could spend one day or several hours planning and creating content for your blog or social media for an entire month. You would make sure to write the same topic categories all right in a row so that you're in the same mindset. Bouncing around from idea to idea becomes less efficient.