If you do a search for ‘2022 digital marketing trends’, you'll find any number of lists, tips, and advice. It can be downright overwhelming to sort through it all. 

But don’t worry! We've narrowed the list down for you a bit by creating our own list of 5 popular 2022 digital marketing trends and how they can be used to improve your website and boost your bottom line.

Below are five more reasons to consider outsourcing your website optimization.

5 Digital Marketing Trends You'll Want to Incorporate Into Your Website Design

1. Video Marketing

Video marketing has been hot for a few years now and there is no sign of that slowing down. In fact, new apps and changes to social platforms are making it easier than ever for anyone and everyone to produce video content without professional help. While we think DIY videos are fine for social media and casual connections with followers, professional videos pack more punch and are well worth the investment.

How can you add this to your website design in 2022? 

Videos amp up that wow factor on websites! We particularly like the stopping power that videos have on homepages. You can incorporate two different types of videos for maximum impact:

B-Roll Video: This is a video that typically doesn’t include any audio, but is something more artistic and impactful, like drone videography, or a short video capturing details.

Produced Video: Work with a professional videographer to create evergreen video content that can be used on your website and across other platforms as well. Stuck on what to create? Look at the previous blog or social media posts and repurpose that content into video format to get started. As you create more videos, do the opposite – turn video content into other types of content: blogs, articles, eBooks, social posts, podcasts, email marketing, etc. to maximize your content creation.

2. Mobile Commerce

Digital consumption is increasingly mobile-based and that includes digital commerce. Most consumers already use mobile devices to research products and services and more and more of them are also completing purchases from their handheld devices. Our top advice in this department is to make sure that a user can make a purchase with a few clicks (i.e., make it super easy to buy from you!)

How can you add this to your website design in 2022? 

We say it all the time, ALL websites should be designed with mobile tech in mind. To convert mobile users:

• Make sure your website is easy to navigate on a phone. Try making the website menu ‘stick’ to the top of the page so that the site is easy to access your main pages

• Accept mobile payments on your website.

• Add a search function to your website.

• Use calls to action in multiple places throughout the site and make them obvious and easy to use.

• Streamline the checkout process so that it is quick and simple. The longer/more steps it takes, the longer customers have to change their mind or get frustrated and leave.

3. Interactive Content

We love interactive content! It's unique, attention-grabbing, it keeps people on your site, and it can be used as a lead generator. Consumers are so used to seeing static content that they just can't help but stop and pay attention when an interactive element pops up in front of them. The more dynamic and engaging, the better. Interactive content helps consumers feel connected to a brand, particularly if participation asks for their opinion or is tied to a reward like a discount coupon or freebie item. However! Try and stick with one or two interactive features only so as to not overwhelm the viewer.

How can you add this to your website design in 2022? 

Add quizzes, polls, surveys, animation, videos, augmented reality ads, or online calculators to attract and engage website visitors. Turn your interactive content a lead generator by requiring an email address or contact information before showing the user their results. 

4. Personalization

Personalized content is nothing new, but if you haven’t quite started investing in it, now is the time. Consumers are overwhelmed with content these days, and one way to stand out is to create your content that is unique to your brand! 

Personalization is easier than you might think thanks to the number of apps and integrations that can capture names and contact information and organize it for you.  

How can you add this to your website design in 2022? 

We are strong advocates of using lead generators on your website. A lead generator is a way to attract and engage a website visitor by offering them something in return to sharing their contact information with you. Examples include access to exclusive content, free downloads, quiz results, coupons and discounts, or virtual event access. Once you have captured this contact information, make sure it is integrated with a CRM tool like MailChimp, Constant Contact, Salesforce, or something similar to build your database. Then, most importantly, use that data to send personalized emails and other marketing content to your list.

5. Social Commerce

Love it or hate it, social media is here to stay and it has become a huge opportunity for digital marketing. While social media is crucial to building and maintaining relationships with your customers, you can take it a step further and use it to make sales. "Social commerce" is the latest trend in social media usage by businesses. Companies are using their social networking sites to not only promote their products and services, but also to encourage customers to shop right on the social site. Two of the biggest platforms encouraging social commerce are Instagram and TikTok where account managers are implementing live shopping (similar to live streaming), creating IGTV and Reels ads, and adding a Shop tab to their pages. 

How can you add this to your website design in 2022? 

Link your social accounts from your website. We like to include them in the footer of every page.

• Activate the Shop functions on your social platforms, TikTok Shopping and the Shop tab on Instagram. 

• Check if your ecommerce platform has shopping integrations with social media platforms. There is a TikTok Shopify integration, for example, that will pull products from your catalog and show them on your TikTok profile.

Contact HeiPro Digital For Help Keeping Pace With Digital Marketing Trends in Web Design

Your website is a cornerstone of your digital marketing strategy. Just as you adjust your marketing strategies to continue to reach customers and compete in the marketplace, your website needs to be tweaked, updated, and, sometimes, revamped to remain effective too. If you like what you saw on this list, contact HeiPro Digital to discuss adding some current features or functionality to your website design in 2022.