Round-up of Wednesday's ProTips - February

A post with my curated tips for the month including: new Squarespace feature, using your website content to tell a story, and batching!

Website Tips, Digital MarketingAlex VandeHeiMarch 1, 2019Comment

Use Your Brand’s Story On Your Website and Turn Web Traffic into Leads

CL Content Marketing guest writes for HeiPro Digital to share how you can find the story of your brand and leverage it on your website to increase sales.

Guest Blog, Website TipsClaire LauerFebruary 16, 2019Comment

Round-up of Wednesday's ProTips - January

A post with my curated tips for the month including: checking for broken links, website strategy, how to preface contact forms, why it’s important to set up google search console, and writing your website content in first person vs. third person!

Website Tips, Digital MarketingAlex VandeHeiFebruary 1, 2019Comment

6 Simple Steps to Submit Your Sitemap to Google Search Console

Do you know how easy it is to set up Google Search Console? It is super easy and you can submit your sitemap in in 6 simple steps! Learn why it’s important and find how to DIY in this post.

Website Tips, Digital MarketingAlex VandeHeiJanuary 21, 2019Google Search Console, SitemapsComment

Round-up of Wednesday's ProTips - December

A post with my curated tips for the month including: website photography, Squarespace blogging, calls to action, and knowing that less can be more!

Website Tips, Digital MarketingAlex VandeHeiDecember 31, 2018calls to action, website photography, bloggingComment

What are the best size photos for your website?

In this post I share step-by-step how to resize your photos using Photoshop so that they are best optimized for your website.

Website TipsAlex VandeHeiDecember 5, 2018image sizesComment

Round-up of Wednesday's ProTips - November

A post with my curated tips for the month including: website photography, Squarespace blogging, calls to action, and knowing that less can be more!

Website Tips, Digital MarketingAlex VandeHeiNovember 30, 2018calls to action, website photography, bloggingComment

What is a favicon? and how to add to your website

Have you ever heard of a favicon? I explain what it is and how to add it to your Squarespace site in just two simple steps in this post!

Website TipsAlex VandeHeiAugust 27, 2018Squarespace How Tos, FaviconComment

Defining Your Brand Identity

My sweet friend, Sarah Schrader, is a Graphic Designer and Brand Consultant. She discusses her take on brand identity and defining it.

Guest BlogSarah SchraderJune 11, 2018brand, brand identity

Action vs. Benefit Oriented Calls to Action

We often don't think about what our call to action is and go about posting content with no real direction to our readers.

Digital MarketingAlex VandeHeiApril 7, 2018calls to actionComment

My Experience taking The CDMP Program

Learn about my experience with St. Thomas' Exec Ed Certified Digital Marketing Program and why you should consider becoming certified.

Secret Weapon: Facebook Groups

Want to know one of my secret weapons as an entrepreneur? It's Facebook! Facebook GROUPS that is. Let me tell you why FB groups are my secret...

EntrepreneurshipAlex VandeHeiMarch 19, 2018secretweapon, facebookgroups, facebook

What is Digital Marketing?

Well, I'll start with what it's not. It's not a new kind of marketing or a new set of marketing fundamentals. It's simply a new way of doing marketing.

Digital MarketingAlex VandeHeiDecember 1, 2017 Comment