How HeiPro Digital Helped Wagner Integrative Health Increase Wellness Bookings Through Local SEO
When the Wagner Integrative Health team approached us about improving online visibility in Green Bay, we knew this organization’s unique blend of wellness services deserved better local search rankings than it was experiencing at the time. As specialists in local SEO, we love proving how strategic optimization and consistency can transform a business’s digital presence, even in competitive industries.
For Wagner Integrative Health, the key was helping connect the right services with the right patients at the right time. This local SEO case study reveals how our targeted approach helped this innovative wellness center achieve a 420% increase in organic traffic in just five months, demonstrating the power of strategic local search optimization for healthcare providers.
Client Background: Wagner Integrative Health
Wagner Integrative Health represents the future of wellness care in Green Bay, offering a distinctive combination of integrative, naturopathic, and functional medicine. This team brings science-backed treatments to patients seeking a more comprehensive approach to health. Operating at the intersection of traditional and alternative medicine, the Wagner Integrative Health team of doctors and aestheticians has created a unique healthcare model that prioritizes sustainable, optimized wellness outcomes.
What truly sets Wagner Integrative Health apart is its holistic approach to patient care. Beyond integrative medical services, this clinic offers a full aesthetic department staffed by experienced professionals. Plus, the state-of-the-art facility houses medical-grade equipment for specialized treatments like IV therapy, while their aesthetic department provides advanced services including HydraFacial treatments.
Wagner Integrative Health’s target audience includes health-conscious individuals seeking science-based natural medicine solutions, as well as those interested in medical-grade aesthetic treatments. These diverse service offerings position the organization uniquely in the Green Bay wellness landscape, allowing it to attract a wider scope of potential target clients.
The Challenge
Despite offering exceptional services and employing highly qualified professionals, Wagner Integrative Health faced significant visibility challenges in the digital space. The business was not performing well in local search results, which meant potential patients weren’t finding them when searching for wellness services in Green Bay.
Through our initial audit, we identified several critical issues:
The website lacked proper optimization for local search intent, making it difficult for the company to compete in relevant local searches.
Technical SEO issues were hampering their site’s search results performance.
Content strategy was not aligned with local search behavior patterns.
Wagner Integrative Health sought HeiPro’s services to improve bookings and appointments.
HeiPro Digital’s Approach
Our work began with a comprehensive analysis of Wagner Integrative Health’s digital presence and competitive landscape. We developed a multi-faceted strategy that addressed both immediate opportunities and long-term growth potential. Our approach combined technical SEO optimization with strategic content development and local search enhancement.
Site Optimization
We started by conducting extensive keyword research focused specifically on the Green Bay wellness market. This research guided our content strategy, which included optimizing existing service pages and creating new content that addressed common patient questions and concerns. We paid particular attention to local intent keywords, ensuring the website effectively communicates Wagner Integrative Health’s presence and authority in the Green Bay wellness community.
Ongoing SEO Maintenance
The implementation phase included a complete technical overhaul of their website, improving site speed, mobile responsiveness, and internal linking structure. We also developed a content calendar focused on their key service areas, creating informative blog posts and service pages that positioned them as thought leaders in integrative medicine. Our team continuously monitors rankings and performance, implements backlink strategies, and adjusts our strategy based on performance data.
Key Results in the First Five Months
The impact of our SEO strategy became evident quickly. In the first five months of our engagement (November 2024 - April 2025), Wagner Integrative Health experienced remarkable growth in its digital presence. Organic sessions increased by an impressive 420% compared to the previous five months, demonstrating the effectiveness of our targeted approach.
We also helped Wagner Integrative Health achieve first-page rankings for two crucial keywords: “IV therapy Green Bay” and “HydraFacial Green Bay,” directly contributing to increased visibility for the company’s most profitable services. This improved search presence led to a significant increase in qualified leads and appointment bookings through the website.
The success of our strategy was particularly evident in the increased engagement metrics, showing that we were not just driving more traffic, but attracting the right kind of visitors who were interested in Wagner Integrative Health’s valuable services.
Kasi Stankevich, the Director of Clinical Operations at Wagner Integrative Health, shared, “Managing a business, I knew SEO was important for our marketing, but I had no idea where to start. It has been great working with HeiPro on this project, and as you can tell, they are experts in this area and never have problems answering all of my questions!”
Join Our Growing List of SEO Green Bay Success Stories
Wagner Integrative Health exemplifies how strategic local optimization can transform a business’s online presence and bottom line. Through careful optimization and ongoing maintenance, we helped this healthcare company significantly improve its visibility in local search results and attract more qualified leads!
Because local SEO is never a “one and done” project, we continue to refine and optimize Wagner Integrative Health’s online presence, and we’re excited to help them reach even more patients seeking their unique wellness services. If you’re looking to achieve similar results for your business, we invite you to explore our SEO services and discover how we can help you improve your local search presence.