How HeiPro Drove Organic Growth for ISG, an Architecture + Engineering Firm
ISG is the go-to firm for architecture and engineering services. But like many professional service firms, ISG faced a critical digital marketing challenge. Despite the company’s proven track record and strong reputation, it struggled to gain online visibility on Google. Other firms with established digital presences dominated search results.
Tired of losing out on potential client connections, ISG turned to HeiPro Digital to develop and execute a results-driven SEO plan to increase organic traffic, improve keyword rankings, and position ISG as a true industry leader. This web case study will show how we delivered these desired results.
The Challenge
Before partnering with HeiPro, ISG struggled to gain online visibility. Its low organic traffic restricted its ability to attract qualified leads through the website, leaving valuable opportunities on the table. Its search engine visibility was poor, especially for the exact terms potential clients were searching for in the niche architecture and engineering space.
This created an uphill battle for visibility and made it challenging to capture market share online. ISG’s leaders recognized that without a strategic SEO approach, they would continue to miss out on valuable organic traffic and qualified leads.
ISG also needed to improve its website user experience to better serve visitors and keep them engaged. Finally, the team wanted to shine a stronger light on its stellar reputation and project results, to build authority and thought leadership in the industry.
Our Strategy
Ultimately, the goal was to drive more qualified leads through organic search. If ISG could accomplish this, it would translate its improved visibility into tangible business growth.
To achieve this goal, HeiPro developed a multi-faceted SEO approach tailored specifically to ISG’s industry. Specifically, we targeted these five core areas:
Comprehensive Keyword Research Targeting Architecture + Engineering Terms: We conducted in-depth keyword research to identify high-intent search terms specific to ISG's services and industry. This included analyzing search volume, competition levels, and user intent to target keywords that attract qualified prospects actively seeking architecture and engineering solutions.
Optimization of Core Service & Sub-Business Unit Pages: We refined title tags, meta descriptions, header structures, and content to improve relevance for target keywords while maintaining natural, user-friendly language across each of ISG’s service pages.
Content Strategy Focused on Authority-Building and Thought Leadership: We also used quality written content to position ISG as the industry expert. We did this by creating valuable, informative content that addressed common client questions, showcased ISG's expertise, and demonstrated its knowledge of industry trends and best practices.
On-Page SEO, Internal Linking, and Technical SEO Enhancements: HeiPro improved technical elements such as enhanced site structure, improved page load speeds, optimized crawlability for search engines, and implemented strategic internal linking to distribute page authority and guide users through the site effectively.
Local Citation & Linkbuilding: To build authority and improve local visibility, HeiPro focused on acquiring high-quality backlinks from relevant industry sources and ensuring consistent local citations across directories and platforms. This strengthened ISG's credibility in the eyes ofsearch engines and potential clients.
Results After 12 Months
Our comprehensive SEO strategy exceeded ISG’s expectations, delivering significant growth for the firm. After 12 months of dedicated SEO work, ISG experienced a 65% increase in organic sessions, compared to the period before the project began.
Even more impressive is the 200% increase in Page 1 keywords, which dramatically improved ISG's visibility for the target search terms most important to their business development. This leap in rankings meant that when potential clients searched for architecture and engineering services, ISG was right there alongside – or even ahead of – larger competitors.
Beyond the numbers, ISG improved its overall brand perception and online authority. The team’s longstanding reputation as the go-to architecture/engineering firm is now crystal clear online. ISG’s dedicated content strategy and vastly better SEO visibility have established credibility with prospects before the first conversation even begins.
Partner with HeiPro for Results-Driven SEO
It can be hard to gain visibility in a noisy online space. If you're an architecture, engineering, or professional service firm struggling with this challenge, HeiPro Digital is here to help. Just as we did with ISG, we can develop an SEO strategy that delivers real, measurable outcomes in industries where niche expertise and targeted visibility make all the difference.
As proven by this website case study, our team understands the unique challenges that technical and specialized industries face. We know that your potential clients are searching for specific solutions, and we can help position your firm in front of them at exactly the right moment.
Ready to increase your organic visibility and attract more qualified leads? HeiPro's SEO services can transform your digital presence and drive meaningful results for your business. Let's partner together to make your expertise impossible to miss online!