Too often ESOPs neglect to market their ESOP externally. HeiPro Digital shares 4 reasons why you should and how it pays off.

Review your website’s health with a routine website audit. Learn more about the importance of site audit here!

More than ever before, workers and consumers are attracted to purpose-driven companies. ESOPs have an advantage in attracting potential employees and attracting more customers. Check out our top 5 things that every ESOP website needs in order to use its ESOP to its advantage in marketing.

Check out 4 ways a professional copywriter can help improve your ESOP marketing.

Check out three easy ways to improve website user experience.

We’ve compiled a list of 5 Top Digital Marketing Trends that you will want to focus on in this coming year.

Optimizing your website is absolutely essential to helping your customers find you online.

You never want to leave a CTA opportunity open, which is why we think it is so important to be sure to include CTAs in your Squarespace blogs.

Blogs can be used as sales or conversion tools. But they can't do that if you don't give visitors a way to take action.

Raise of hands. Who's a sucker for online quizzes? Quizzes are seriously addictive and effective, making them the latest must-have tool on your website.

A website revamp is more than just an opportunity to update your website with a fresh new look. It's a chance to ask yourself how well your website is functioning.

Websites have to do more than just look, well... pretty. They have a 24/7 job to do, whether it is to sell products, promote your brand, or simply share information. To do that job effectively, the website must function well. It may sound basic, but website functionality may look very different today than it looked when you first launched your website, depending on when that was.

As far as we are concerned, photos, images, and graphic elements are essential to great web design. In this post, we will share some tips on how to best optimize images for a Squarespace website.

What is the ideal frequency of a website revamp? The general rule of thumb in the digital marketing industry is once every two to three years. What do we say? "Do it when you need it."

Whether you’re a business owner looking to sell products or services or a blogger looking to establish a healthy subscriber list, the primary purpose of any website is to increase conversions. Typically we think of increasing conversions from a monetary point of view, however, visitor loyalty can be just as important.

If your business website isn’t showing up on Google or you realize that it’s buried on the second or third page of results, don’t despair! There are things that you can do to help your business show up! 

If you’re in the market for a new website that is beautiful and user-friendly, definitely check out Squarespace! Meet our 5 reasons why we love it and a few reasons why we might not recommend it. Read the rest on the blog!

CL Content Marketing guest writes for HeiPro Digital to share how you can find the story of your brand and leverage it on your website to increase sales.