What is the ideal frequency of a website revamp? The general rule of thumb in the digital marketing industry is once every two to three years. What do we say? "Do it when you need it."

Whether you’re a business owner looking to sell products or services or a blogger looking to establish a healthy subscriber list, the primary purpose of any website is to increase conversions. Typically we think of increasing conversions from a monetary point of view, however, visitor loyalty can be just as important.

Let’s rewind the clock just a bit. It’s the summer of 2008, Mother Nature is hitting Kansas with an easy breezy 40 mph dust storm, and as any typical farm kid would be, I was bored and in search of a hobby.

Fast forward to today and here I am, co-managing a digital marketing agency and my primary role is sales (or as I like to call it, building relationships and adding value 😉).

What lights you up? I think the best way I could describe my role as Creative Director of HeiPro is simply: people + design. Which is perfect, because those are my two favorite things. 🥰