A 40+ Page Site Highlights the Client’s Expertise

the project overview

Jones Sign is a 110+ year old national signage manufacturing company. The company has designed, manufactured, and installed signage elements for some of the biggest venues and most recognizable brands in the country. Although they had an existing website, it did not accurately reflect Jones' capabilities and experience. HeiPro was asked to create an entirely new website that was fresh and modern, provided clear and consistent messaging, and highlighted the company's impressive portfolio.

WEBSITE PLATFORM
Webflow

SERVICES PROVIDED
Web Design
SEO
Copywriting

BUSINESS TYPE
B2B

INDUSTRY
Manufacturing & Fabrication

the challenge

• Obtain and manage input from multiple business units and stakeholders

• Balance the messaging and marketing needs of both the sales and leadership teams

• Develop an overall messaging strategy and set the tone for the website

• Organize the website in a way that distinguishes the company’s many services and business units from one another yet makes it clear they are all part of the Jones brand 

• Use titles, descriptions, and copy on the site that both insiders and visitors understand

• Create an organized and searchable portfolio

the solution

The new Jones Sign website contains over 40 pages full of informative content alongside crisp, clear, and quick-loading images. The site has something for everyone. The sales and marketing teams can refer new leads to the site where they can learn about Jones' services and capabilities or browse past projects to see examples of the company's work.

Potential employees can access job listings and apply through the website. The Jones leadership team can point to the site as evidence of the company's longevity, success, and reach.

OUR THOUGHTS The Jones Sign website was a massive project that involved nearly every member of our team. This was an exercise in cooperation and communication, both internally and with the Jones team. We are thrilled with the outcome, which is made even more rewarding because it demonstrates just how well our team can work together even on the most challenging of projects!

Interested in having a website that works for you 24/7? Reach out! We’d love to help.