Jones Sign
A 40+ Page Site Highlights the Client’s Expertise
the project overview
Jones Sign is a 110+ year old national signage manufacturing company. The company has designed, manufactured, and installed signage elements for some of the biggest venues and most recognizable brands in the country. Although they had an existing website, it did not accurately reflect Jones' capabilities and experience. HeiPro was asked to create an entirely new website that was fresh and modern, provided clear and consistent messaging, and highlighted the company's impressive portfolio.
“The team at HeiPro Digital has been fantastic to work with. We were looking to upgrade our website to align with our company goals and growth, and that is when we found HeiPro Digital. They have been nothing but incredible to work with. They dived right in to learn our business and understand our company goals in order to truly promote who Jones Sign is through our website. Since our website has launched, we have received nothing but compliments from employees and customers. We are elated with our new website and will definitely have more projects for them in the future!”
WEBSITE PLATFORM
Webflow
SERVICES PROVIDED
Web Design
SEO
Copywriting
BUSINESS TYPE
B2B
INDUSTRY
Manufacturing & Fabrication
the challenge
Obtain and manage input from multiple business units and stakeholders
Balance the messaging and marketing needs of both the sales and leadership teams
Develop an overall messaging strategy and set the tone for the website
Organize the website in a way that distinguishes the company’s many services and business units from one another yet makes it clear they are all part of the Jones brand
Use titles, descriptions, and copy on the site that both insiders and visitors understand
Create an organized and searchable portfolio
the solution
The new Jones Sign website contains over 40 pages full of informative content alongside crisp, clear, and quick-loading images. The site has something for everyone. The sales and marketing teams can refer new leads to the site where they can learn about Jones' services and capabilities or browse past projects to see examples of the company's work.
Potential employees can access job listings and apply through the website. The Jones leadership team can point to the site as evidence of the company's longevity, success, and reach.
OUR THOUGHTS The Jones Sign website was a massive project that involved nearly every member of our team. This was an exercise in cooperation and communication, both internally and with the Jones team. We are thrilled with the outcome, which is made even more rewarding because it demonstrates just how well our team can work together even on the most challenging of projects!
Interested in having a website that works for you 24/7? Reach out! We’d love to help.