HeiPro Digital

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Print + Solutions

Transitioning a Print Professional into the Digital Age


the project overview

This project began as an idea for a simple website that would be used to promote the services and capabilities of a print and publishing professional. Immediately, it became clear that a larger site would be a more effective way to highlight those services and capabilities and position the business owner as a trusted industry leader - one with experience in both print and digital publishing. Along with a brand-new website, this project included branding and SEO to tie it all together.

WEBSITE PLATFORM
Squarespace

SERVICES PROVIDED
Branding
Web Design
SEO
Supplemental Copywriting

BUSINESS TYPE
B2B

INDUSTRY
Publishing

the challenge

  • Transition a historically word-of-mouth referral-based business into an effective digital marketing solution

  • Create a professional, established online presence where none existed before

  • Present the client's services in a concise and compelling manner

  • Differentiate between the many markets served for ease of navigation

  • Include a Project Portfolio and Case Studies sorted by market categories

  • Create a brand that bridges the print and digital spectrum

  • Undertake comprehensive SEO to best position the business amid fierce competition

the solution

The website is chock full of information - from the services and expertise available to FAQs about the industry and even links to trusted industry resources.

Print + Solutions has simple navigation to make it easier for visitors to find what they need while site-wide SEO helps drive visitors to the site in the first place. A truly comprehensive solution that meets the challenges of promoting a face-to-face business online.


OUR THOUGHTS Print + Solutions exceeded all our expectations. What began as a way to simply promote a longstanding business online became a modern brand and comprehensive digital marketing solution that blends tradition with progress.

Interested in having a website that works for you 24/7? Reach out! We’d love to help.