Print + Solutions
Transitioning a Print Professional into the Digital Age
the project overview
This project began as an idea for a simple website that would be used to promote the services and capabilities of a print and publishing professional. Immediately, it became clear that a larger site would be a more effective way to highlight those services and capabilities and position the business owner as a trusted industry leader - one with experience in both print and digital publishing. Along with a brand-new website, this project included branding and SEO to tie it all together.
“HeiPro made building a website as easy as it could be…they laid out a plan, timeline and deliverables clearly. During the process, their creative team was outstanding…the service level was high and they were flexible to work with. As challenges arose from my end, they offered the support needed to work through everything and helped me complete a great looking, very functional website! Great value, strong team and they aren’t afraid to muscle through challenges together when they do arise. I would highly recommend the HeiPro Team!”
WEBSITE PLATFORM
Squarespace
SERVICES PROVIDED
Branding
Web Design
SEO
Supplemental Copywriting
BUSINESS TYPE
B2B
INDUSTRY
Publishing
the challenge
Transition a historically word-of-mouth referral-based business into an effective digital marketing solution
Create a professional, established online presence where none existed before
Present the client's services in a concise and compelling manner
Differentiate between the many markets served for ease of navigation
Include a Project Portfolio and Case Studies sorted by market categories
Create a brand that bridges the print and digital spectrum
Undertake comprehensive SEO to best position the business amid fierce competition
the solution
The website is chock full of information - from the services and expertise available to FAQs about the industry and even links to trusted industry resources.
Print + Solutions has simple navigation to make it easier for visitors to find what they need while site-wide SEO helps drive visitors to the site in the first place. A truly comprehensive solution that meets the challenges of promoting a face-to-face business online.
OUR THOUGHTS Print + Solutions exceeded all our expectations. What began as a way to simply promote a longstanding business online became a modern brand and comprehensive digital marketing solution that blends tradition with progress.
Interested in having a website that works for you 24/7? Reach out! We’d love to help.