Standing Out in a Niche Industry

the project overview

This client held a unique position as an emerging leader in a niche industry. They needed a website that would differentiate their company from a crowded marketplace full of HR software solutions. We were asked to build a new website that would generate leads, help solidify the brand as a thought leader, and act as a core component of the sales funnel.

WEBSITE PLATFORM
Squarespace

SERVICES PROVIDED
Web Design
SEO

BUSINESS TYPE
B2B

INDUSTRY
Workforce Management

the challenge

• Establish the company as an industry leader

• Build upon client reputation as a trusted resource and thought leader

• Create a sales site that is effective and not overtly ‘salesy’

• Develop a lead magnet that integrates with CRM software

• Effectively showcase the client’s multiple software solutions

the solution

EverHive’s new website is a perfect example of how effective website strategy and eye-catching web design work together to support digital marketing goals. This website never loses sight of the fact that it is there to provide information and elevate EverHive as an industry leader.

Whether a visitor is looking for a software solution or just wants to learn more about the industry, they can easily find what they need. The EverHive website demonstrates that even complex and complicated brands and services can be presented in such a way that visitors are drawn in to learn more and compelled to reach out for more information.

Interested in having a website that works for you 24/7? Reach out! We’d love to help.