5 Reasons to Choose Squarespace for your Website Revamp
Website revamps are about making your website work better for you. A revamp can include anything from new images and content to improved navigation and functionality. In every revamp project that we undertake, the first thing we ask is if the client intends to keep the same platform or content management system (CMS) for their website. Most clients are eager to hear about other platforms and the options they offer since it's been awhile since they last updated their website.
We almost always include Squarespace as an option for a website revamp. Squarespace is a solidly reliable platform that is ideal for solopreneurs and small businesses - who happen to make up a large percentage of our client list! In this post, we'll share why we think Squarespace makes sense for a revamp.
5 Advantages of Squarespace for your Next Website Revamp
At first glance all website platforms look the same. Templates, ability to add code, editing features…they all have them. What makes one platform work best for your business over another depends on what you want the site to do and how you are able to manage site maintenance. It's these differentiators that we want to focus on with Squarespace.
Blogging Feature.
Including a blog on your website is a great way to stay connected with your target audience and having a blog that you update consistently also boosts your SEO. Squarespace makes maintaining a blog extremely easy and does not limit the number of blogs you can have on your site at any one time, unlike other platforms. You can even organize your blogs by category and tags, making it easier for visitors to find the content they are most interested in. Squarespace also allows site owners to enable Accelerated Mobile Pages (AMP) on the blog, which improves page loading speed on mobile devices – another plus in the SEO column.
Mobile & Responsive Design.
Designing for mobile is paramount to website success these days. Mobile is so important that web designers often operate under a "mobile first" design philosophy. Unfortunately, not all platforms put as much emphasis on mobile and responsive design as Squarespace. All Squarespace templates are responsive, which means the site will automatically adjust itself to appear correctly on the device used to access the site whether that is a tablet, phone, desktop, or laptop. This kind of responsiveness ensures your site looks professional and maintains its functionality across devices and can improve your SEO.
Ease of Use.
Our clients are not web developers - that's why they came to us in the first place! Since we typically transition site management over to the client and give them complete ownership at launch of the site, it's very important to us that the platform be manageable for people with no website development experience. It's hard to top Squarespace in this category. The backend system is intuitive and simple to use, making site management a breeze, even for those with no previous exposure to website platforms. It functions primarily in a drag-and-drop manner and has one of the best user interfaces available. Not to mention, our clients feel confident using it -- one concern we get often is that our clients don’t want to “break something” or mess up the site!
Comprehensive Solution.
Speaking of ease of use, one of the primary reasons why Squarespace is so easy to use is because it is an all-in-one solution. Not only does the platform provide website design, it also includes website hosting, domain, email hosting, scheduling, email marketing, blogging, and content management. There is no need to futz with different programs and platforms or add plugins to include these digital marketing necessities! Since Squarespace is offered as a software-as-a-service subscription, you do not have to worry about software becoming obsolete or unsupported. Squarespace manages software updates for you, as well as security, backups, site analytics, and has excellent customer service. This all-in-one solution saves our clients a ton of time and money and is a huge selling point for those who are just getting started with a website. Also, did we forget to mention the fact that stock photography is integrated right within the platform? If you’re looking for a photo to use on a page you’re creating, you don’t even need to navigate out of Squarespace.
Affordability.
Squarespace remains incredibly affordable, especially once you take into account all of the services and solutions that are included with the platform. It is the perfect choice for small to medium sized businesses and businesses that are just starting out that want an easy-to-use, all-inclusive platform that looks awesome. There are several pricing plans available, making it even easier to choose a plan that works for your business and your budget.
Explore Squarespace for your Website Revamp
Is your website due for a revamp? Want to learn more about Squarespace and how it can improve your website or make website maintenance easier on you? Get in touch with us! We'd love to review your website and discuss the possibilities!
Cheers!