Build Your Ready-Yes Audience Online
Have you ever invested in online marketing and felt disappointed by the results? Perhaps you boosted a Facebook post for $50 and had high hopes of gathering tons of leads. Instead, you collected digital crickets…
Whenever I hear a business owner or entrepreneur share that she doesn’t feel confident with her marketing or isn’t sure how to connect with her target audience, I want to tell her the ONE THING that will move the needle of your digital marketing.
Learn more about your ready-yes audience, how to bust through the digital marketing noise, and learn the big secret to building your digital marketing strategy that naturally attracts your dream clients.
Ready?
What’s Your Ready-Yes Audience Online
Your goal is to attract an audience of your dream clients who are ready to connect with your business online! This usually starts as a social media follower or digital ad click and grows into a viable lead for your business. You want to use digital marketing to start naturally attracting your ready-yes audience.
Busting Through the Digital Noise to Find Your Ready-Yeses
The beauty of digital marketing is that you can connect with your ready-yes clients anywhere and anytime. The challenge of digital marketing is that it feels overwhelming to start finding those dream clients and connecting.
There are so many avenues to market online:
Blogging
Email newsletter
LIVE videos
Instagram
Facebook
Pinterest
Website
Google Ads
Facebook Ads
Just to name a few! Having all these choices makes it tough to decide where you should even begin. Well-meaning business owner friends may offer advice based on where she’s marketing and finding success, BUT where her ready-yes audience is might not be where your ready-yes audience hangs out.
It’s important to learn where your target market spends time online and build a digital marketing strategy focused on reaching them. This might be tough if you get caught up in comparing your business to others.
The Digital Marketing Comparison Game
Have you ever let yourself play the comparison game? Maybe you’ve thought this business owner is already doing it and my message can’t be heard just as well as theirs?
Don’t beat yourself up! Your message needs to be heard by YOUR ready-yes audience. In fact, your dream clients are out there playing on Pinterest or scrolling through Instagram looking for YOU. They just don’t know it yet.
If you’ve ever felt worried that you’re not legit because you don’t have a website, don’t have thousands of IG followers, or don’t feel confident in your message...
Stop!
There’s one thing you can do today to start building your ready-yes audience.
Start Showing Up by Serving Your Clients Online
Yep. It’s showing up and serving online. Once you narrow down which digital marketing avenue is the best for you to reach your target market, you need to start showing up online on a consistent basis to serve your audience and start naturally attracting your dream client.
Are you ready to start building your ready-yes audience? The HeiPro team is ready to share our insights and tips to help you start attracting your dream client. Book a call with Alex to get your questions answered.