Raise of hands. Who's a sucker for online quizzes? I’m the type of person who will pass by a coupon offer, but put a quiz in front of me and I'm all in. Quizzes are seriously addictive and effective, making them the latest must-have tool on your website.

1. They’re a fun way to provide information. 

2. They’re a great engagement tool. 

3. They can drive sales and conversions. 

4. They’re an effective lead magnet.

If you visit our website, you'll find our quiz, "What Your Website Says About You". We designed this quiz to get visitors thinking about their website's features and functionality and to see if they align with current business objectives. Quiz takers answer a few questions about their website's features and we provide insight into areas of potential improvement. Our quiz hits all the points above and both sides get something out of it. Quiz takers can gain insights into their website's effectiveness and we gain leads. It's a win-win!

There are many ways you can use quizzes on your website – in ways that benefit you and the visitor.

Quizzes can be more than just fun distractions. They can actually move site visitors through the sales funnel or help them find information. A quiz can act as a filter of sorts by helping visitors conduct research to narrow down their choices and guide them to the best product(s) for them. Or they can be just for fun, used as an engagement tool to brand your brand and your audience.

Quizzes are low-risk to the user. Visitors don't have to commit to anything in order to take the quiz or to get something out of it, even if all they get is a fun diversion. Making your quiz shareable on social media can attract visitors you might not normally have access to which can expand your reach even further.

Every website should have a lead magnet. Lead magnets are a way to obtain visitor contact information so you can add them to your database and get them on your mailing list. Just asking a site visitor to sign up and offering nothing in return is not effective. Offering them something in return for their email address is much more likely to succeed! Enter...the quiz. Create a compelling quiz, then ask them to submit their email address or contact information to receive the end result.

Think quiz creation is beyond your capabilities? It's not!

Yes, it can be a little time-consuming to come up with questions and link those questions to results, but there are many, many quiz maker tools out there to help you. We used Interact to create our quiz. 

Interact is specifically designed to convert and comes with over 800 templates to help you get started. You can create personality quizzes, scored quizzes, or assessment quizzes, depending on your objective. An added bonus: Interact integrates directly with email marketing tools and makes data exportation easy. There are multiple pricing levels based on the number of leads you want to capture annually. 

Ready to try a quiz on your website? Contact us to learn more about adding a quiz to your website. We've even got a coupon code for Interact that we can share with you!