SEO in 2021: 3 SEO Tips to Follow to Uplevel your Online Strategy in 2021
With the ever ongoing Google algorithm updates, the SEO industry continues to change. The strategies regularly used quickly become outdated as Artificial Intelligence is applied to search engines algorithms in order to provide Google users a positive experience.
Scroll down to read the 3 SEO Tips we’re providing today to help you with your 2021 Online Strategy!
Top 3 SEO Tips for your 2021 Online Strategy
Don’t Just Focus on Keywords:
Gone are the days where your on-page optimization solely relies on the most appropriate keyword for your website and brand. Certainly finding a series of keywords that will best represent your services and/or products is important, however your website will struggle to rank for these terms if you do not create and publish regular content based on these keywords. Having a product or service page optimized with your targeted keywords isn’t enough anymore. A content strategy is essential to perform well organically in 2020, and even more in 2021.
Have an Editorial Calendar for your Content Strategy
Decide on the frequency with which you want to publish new content on your website/blog: once a week? Twice per month? Twice per week? Be realistic with your goal: a quality engaging and informational blog post takes time to create. There is no magic formula or number of blog posts to publish each month. Decide on a frequency and stick to it. An editorial calendar will help you plan your content ahead of time and be accountable.
Submit your Website
Publishing regular blog posts is a great strategy, and you must also remember to submit your website to Google so that it can crawl your website regularly, including the new content you publish. Submitting your website is done in Google Search Console via your dynamic XML sitemap.
As you follow the above SEO tips, you will be able to increase your organic exposure. These basic tips are the tip of the iceberg to a successful online marketing strategy.
Do you need help with your SEO or social media marketing? Contact us today!