BConnected is a social media marketing agency based in Appleton, Wisconsin. The agency provides social media content, “done for you” social media management, and social media lead generation. Unfortunately, their previous website was infected with malware. They needed help stat!

DRM Industries and DRM Electrocoat are part of the DRM family of companies located in Central Wisconsin. DRM wanted to create cohesion across their family of businesses to refine the company brand across 4 companies, create two professional websites, develop cohesive messaging, and provide information about their newly formed Employee Stock Ownership Plan (ESOP).

This project began as an idea for a simple website that would be used to promote the services and capabilities of a print and publishing professional. Immediately, it became clear that a larger site would be a more effective way to highlight those services and capabilities and position the business owner as a trusted industry leader - one with experience in both print and digital publishing.

Although Jones Sign had an existing website, it did not accurately reflect their capabilities and experience. HeiPro was asked to create an entirely new website that was fresh and modern, provided clear and consistent messaging, and highlighted the company's impressive portfolio.

MNCEO, a non-profit in Minnesota dedicated to spreading the word and educating about employee ownership, approached us for help improving their existing website, which ultimately led to a new site build and SEO implementation strategy.

This client held a unique position as an emerging leader in a niche industry. They needed a website that would differentiate their company from a crowded marketplace full of HR software solutions.