Website optimization is a must-do for any business that wants to rank in search engine results pages (SERPs) like Google search results. Search engine results are how most consumers research and make purchases these days.
Read More
As far as we are concerned, photos, images, and graphic elements are essential to great web design. In this post, we will share some tips on how to best optimize images for a Squarespace website.
Read More
MNCEO, a non-profit in Minnesota dedicated to spreading the word and educating about employee ownership, approached us for help improving their existing website, which ultimately led to a new site build and SEO implementation strategy.
Read More
The nature of our work means we always have several projects going on at one time, each with their own timelines, due dates, and project requirements. Although we stagger the projects to maximize our capacity, we still have overlap.
Read More
What is the ideal frequency of a website revamp? The general rule of thumb in the digital marketing industry is once every two to three years. What do we say? "Do it when you need it."
Read More
Whether youāre a business owner looking to sell products or services or a blogger looking to establish a healthy subscriber list, the primary purpose of any website is to increase conversions. Typically we think of increasing conversions from a monetary point of view, however, visitor loyalty can be just as important.
We always include Squarespace as an option for a website revamp. Squarespace is a solidly reliable platform that is ideal for solopreneurs and small businesses. In this post, we'll share why we think Squarespace makes sense for a revamp.
Read More
This client held a unique position as an emerging leader in a niche industry. They needed a website that would differentiate their company from a crowded marketplace full of HR software solutions.
Read More
Letās rewind the clock just a bit. Itās the summer of 2008, Mother Nature is hitting Kansas with an easy breezy 40 mph dust storm, and as any typical farm kid would be, I was bored and in search of a hobby.
Read More
It will be fun to reflect back in 20 years and see the āsmallā challenges we faced and the āhugeā wins that we accomplished as a baby company.
Read More
Fast forward to today and here I am, co-managing a digital marketing agency and my primary role is sales (or as I like to call it, building relationships and adding value š).
Read More
Copywriting goes hand-in-hand with marketing messages, website design, and brand identity to sell your business' product or services. Hereās why you shouldnāt skimp on professional copywritingā¦
Read More
What lights you up? I think the best way I could describe my role as Creative Director of HeiPro is simply: people + design. Which is perfect, because those are my two favorite things. š„°
Read More
Read on to reveal the 3 SEO Tips weāre providing today to help you with your 2021 Online Strategy!
Read More
Alex, here! Iāve been waiting for the opportunity to finally share more about my experience recording a podcast episode with Kyle M. Schmitz at the āWhat Not To Doā podcast.Click on Read More!
Read More
We thought it would be fun to have a little Q&A with Alex VandeHei & Elizabeth Leland, HeiPro Digitalās co-owners!
Read More
In May, Google rolled a Core algorithm update. The latest core update focused on the ability to find the meat of the content from the start of the web page, blog post. As such, we have compiled 3 tips to help you update your copy to improve your website organic exposure!
Read More
Youāre missing out if you donāt use Dubsado!! Let me tell you what Dubsado is and why weāre obsessed. This client management system (CMS) is a must-have if youāre a service provider and youāre trying to manage your lifeā¦ well, okay, manage your business.
Read More
One of the things that Alex and I included as part of our 2020 vision for HeiPro was prioritizing our business/industry education and personal growth. And whatās a great way to grow? Read books (yes, your mom was right)!
Read More
Alex here! Iām sharing some behind the scenes about what worked and what didnāt work for us in 2019 in our small business. Iām sharing everything from āmaternity leaveā to bringing on a partner and sharing it all!
Read More