A website revamp is more than just an opportunity to update your website with a fresh new look. It's a chance to ask yourself how well your website is functioning.

Websites have to do more than just look, well... pretty. They have a 24/7 job to do, whether it is to sell products, promote your brand, or simply share information. To do that job effectively, the website must function well. It may sound basic, but website functionality may look very different today than it looked when you first launched your website, depending on when that was.

Although Jones Sign had an existing website, it did not accurately reflect their capabilities and experience. HeiPro was asked to create an entirely new website that was fresh and modern, provided clear and consistent messaging, and highlighted the company's impressive portfolio.

Website optimization is a must-do for any business that wants to rank in search engine results pages (SERPs) like Google search results. Search engine results are how most consumers research and make purchases these days.

As far as we are concerned, photos, images, and graphic elements are essential to great web design. In this post, we will share some tips on how to best optimize images for a Squarespace website.

MNCEO, a non-profit in Minnesota dedicated to spreading the word and educating about employee ownership, approached us for help improving their existing website, which ultimately led to a new site build and SEO implementation strategy.

The nature of our work means we always have several projects going on at one time, each with their own timelines, due dates, and project requirements. Although we stagger the projects to maximize our capacity, we still have overlap.

What is the ideal frequency of a website revamp? The general rule of thumb in the digital marketing industry is once every two to three years. What do we say? "Do it when you need it."

Whether you’re a business owner looking to sell products or services or a blogger looking to establish a healthy subscriber list, the primary purpose of any website is to increase conversions. Typically we think of increasing conversions from a monetary point of view, however, visitor loyalty can be just as important.

We always include Squarespace as an option for a website revamp. Squarespace is a solidly reliable platform that is ideal for solopreneurs and small businesses. In this post, we'll share why we think Squarespace makes sense for a revamp.

This client held a unique position as an emerging leader in a niche industry. They needed a website that would differentiate their company from a crowded marketplace full of HR software solutions.

Let’s rewind the clock just a bit. It’s the summer of 2008, Mother Nature is hitting Kansas with an easy breezy 40 mph dust storm, and as any typical farm kid would be, I was bored and in search of a hobby.

It will be fun to reflect back in 20 years and see the “small” challenges we faced and the “huge” wins that we accomplished as a baby company.

Fast forward to today and here I am, co-managing a digital marketing agency and my primary role is sales (or as I like to call it, building relationships and adding value 😉).

Copywriting goes hand-in-hand with marketing messages, website design, and brand identity to sell your business' product or services. Here’s why you shouldn’t skimp on professional copywriting…

What lights you up? I think the best way I could describe my role as Creative Director of HeiPro is simply: people + design. Which is perfect, because those are my two favorite things. 🥰

Read on to reveal the 3 SEO Tips we’re providing today to help you with your 2021 Online Strategy!

Alex, here! I’ve been waiting for the opportunity to finally share more about my experience recording a podcast episode with Kyle M. Schmitz at the “What Not To Do” podcast.Click on Read More!

We thought it would be fun to have a little Q&A with Alex VandeHei & Elizabeth Leland, HeiPro Digital’s co-owners!

In May, Google rolled a Core algorithm update. The latest core update focused on the ability to find the meat of the content from the start of the web page, blog post. As such, we have compiled 3 tips to help you update your copy to improve your website organic exposure!