Check out 4 ways a professional copywriter can help improve your ESOP marketing.
Check out three easy ways to improve website user experience.
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We’ve compiled a list of 5 Top Digital Marketing Trends that you will want to focus on in this coming year.
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Optimizing your website is absolutely essential to helping your customers find you online.
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You never want to leave a CTA opportunity open, which is why we think it is so important to be sure to include CTAs in your Squarespace blogs.
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Blogs can be used as sales or conversion tools. But they can't do that if you don't give visitors a way to take action.
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This project began as an idea for a simple website that would be used to promote the services and capabilities of a print and publishing professional. Immediately, it became clear that a larger site would be a more effective way to highlight those services and capabilities and position the business owner as a trusted industry leader - one with experience in both print and digital publishing.
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Raise of hands. Who's a sucker for online quizzes? Quizzes are seriously addictive and effective, making them the latest must-have tool on your website.
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A website revamp is more than just an opportunity to update your website with a fresh new look. It's a chance to ask yourself how well your website is functioning.
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Websites have to do more than just look, well... pretty. They have a 24/7 job to do, whether it is to sell products, promote your brand, or simply share information. To do that job effectively, the website must function well. It may sound basic, but website functionality may look very different today than it looked when you first launched your website, depending on when that was.
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Although Jones Sign had an existing website, it did not accurately reflect their capabilities and experience. HeiPro was asked to create an entirely new website that was fresh and modern, provided clear and consistent messaging, and highlighted the company's impressive portfolio.
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Website optimization is a must-do for any business that wants to rank in search engine results pages (SERPs) like Google search results. Search engine results are how most consumers research and make purchases these days.
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As far as we are concerned, photos, images, and graphic elements are essential to great web design. In this post, we will share some tips on how to best optimize images for a Squarespace website.
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MNCEO, a non-profit in Minnesota dedicated to spreading the word and educating about employee ownership, approached us for help improving their existing website, which ultimately led to a new site build and SEO implementation strategy.
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The nature of our work means we always have several projects going on at one time, each with their own timelines, due dates, and project requirements. Although we stagger the projects to maximize our capacity, we still have overlap.
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What is the ideal frequency of a website revamp? The general rule of thumb in the digital marketing industry is once every two to three years. What do we say? "Do it when you need it."
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Whether you’re a business owner looking to sell products or services or a blogger looking to establish a healthy subscriber list, the primary purpose of any website is to increase conversions. Typically we think of increasing conversions from a monetary point of view, however, visitor loyalty can be just as important.
We always include Squarespace as an option for a website revamp. Squarespace is a solidly reliable platform that is ideal for solopreneurs and small businesses. In this post, we'll share why we think Squarespace makes sense for a revamp.
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This client held a unique position as an emerging leader in a niche industry. They needed a website that would differentiate their company from a crowded marketplace full of HR software solutions.
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Let’s rewind the clock just a bit. It’s the summer of 2008, Mother Nature is hitting Kansas with an easy breezy 40 mph dust storm, and as any typical farm kid would be, I was bored and in search of a hobby.
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