Whether you’re a business owner looking to sell products or services or a blogger looking to establish a healthy subscriber list, the primary purpose of any website is to increase conversions. Typically we think of increasing conversions from a monetary point of view, however, visitor loyalty can be just as important.

We always include Squarespace as an option for a website revamp. Squarespace is a solidly reliable platform that is ideal for solopreneurs and small businesses. In this post, we'll share why we think Squarespace makes sense for a revamp.

This client held a unique position as an emerging leader in a niche industry. They needed a website that would differentiate their company from a crowded marketplace full of HR software solutions.

Let’s rewind the clock just a bit. It’s the summer of 2008, Mother Nature is hitting Kansas with an easy breezy 40 mph dust storm, and as any typical farm kid would be, I was bored and in search of a hobby.

It will be fun to reflect back in 20 years and see the “small” challenges we faced and the “huge” wins that we accomplished as a baby company.

Fast forward to today and here I am, co-managing a digital marketing agency and my primary role is sales (or as I like to call it, building relationships and adding value 😉).

Copywriting goes hand-in-hand with marketing messages, website design, and brand identity to sell your business' product or services. Here’s why you shouldn’t skimp on professional copywriting…

What lights you up? I think the best way I could describe my role as Creative Director of HeiPro is simply: people + design. Which is perfect, because those are my two favorite things. 🥰

Read on to reveal the 3 SEO Tips we’re providing today to help you with your 2021 Online Strategy!

Alex, here! I’ve been waiting for the opportunity to finally share more about my experience recording a podcast episode with Kyle M. Schmitz at the “What Not To Do” podcast.Click on Read More!

We thought it would be fun to have a little Q&A with Alex VandeHei & Elizabeth Leland, HeiPro Digital’s co-owners!

In May, Google rolled a Core algorithm update. The latest core update focused on the ability to find the meat of the content from the start of the web page, blog post. As such, we have compiled 3 tips to help you update your copy to improve your website organic exposure!

You’re missing out if you don’t use Dubsado!! Let me tell you what Dubsado is and why we’re obsessed. This client management system (CMS) is a must-have if you’re a service provider and you’re trying to manage your life… well, okay, manage your business.

One of the things that Alex and I included as part of our 2020 vision for HeiPro was prioritizing our business/industry education and personal growth. And what’s a great way to grow? Read books (yes, your mom was right)!

Alex here! I’m sharing some behind the scenes about what worked and what didn’t work for us in 2019 in our small business. I’m sharing everything from “maternity leave” to bringing on a partner and sharing it all!

We want to let you in on a secret - your dream client will fill out your contact form, but she needs a reason to do so and some encouragement. It’s not about how pretty the form is and it’s not about collecting as much information as possible from the one form.

If your business website isn’t showing up on Google or you realize that it’s buried on the second or third page of results, don’t despair! There are things that you can do to help your business show up! 

These are the absolute must-haves for any business to implement on its website. With these website strategies in place, your website can attract, nurture, and convert your dream clients with ease.

Learn about the one thing you can do today to start building your ready-yes audience.  And we’ll share our top digital marketing strategies to build an audience of dream clients during our free educational webinar.

If you’re in the market for a new website that is beautiful and user-friendly, definitely check out Squarespace! Meet our 5 reasons why we love it and a few reasons why we might not recommend it. Read the rest on the blog!